Most builders think follow up is about sending more emails or calling more often. In reality, the most successful OSC and sales teams follow a simple framework that focuses on timing, messaging, and consistency.
Speed creates trust. Buyers expect a response right away. A quick automated email paired with the right follow up task sets the tone and increases your chance of connecting.
Top performing teams do not rely on one channel. They use email, text, and phone together. Each touch point reinforces the next and increases engagement.
A good follow up sequence is not long. It is consistent. A clear set of touches over the first 3 to 5 days keeps the buyer engaged without overwhelming them. Teams know exactly what to send and when to send it.
Once a buyer is ready for a community visit or pricing conversation, the transition from OSC to sales needs to be smooth. A defined handoff creates a better buyer experience and improves appointment quality.
A simple, structured framework helps teams book more appointments with less effort. It removes guesswork, reduces variation, and ensures every prospect receives the same strong experience.